nblinks

NY Times on the anglicization of German advertising. Hallo, Denglish:

A private company in Hanover, Satelliten Media Design, in conjunction with Hanover University, keeps track of one key aspect of the entire mixed language phenomenon, annually tabulating the 100 words most used in German advertising. In the 1980's, only one English word made the list. The word, a bit improbably, was "fit." By 2004, there were 23 English words on the chart.

The first four words are still German - wir (meaning we), Sie (you), mehr (more) and Leben (life). In fifth place is the English "your," followed farther down the list by world, life, business, with, power, people, better, more, solutions and 13 more.