Radio Australia/Pacific Beat: "The sea cucumber may seem an unlikely icon to attract tourists, but it has been chosen by the Guam Visitors Bureau to promote the rich marine life of Tumon Bay. The bay is central to Guam tourism, as it is where most hotels are located, but encounters with sea cucumbers, or 'balate', have been keeping tourists away from the water. To change this, the Visitors Bureau has decided to turn the creature into a cartoon character and its latest educational tool."
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