Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Sunday, November 18, 2007

Retiring on One String

I'm fascinated by this bank ad that ran on the front page of DNA India:
First, the suggestion that comfy retirement offers the chance to finally play the violin—a worthy goal, though I wonder how often arthritis might get in the way. But what really struck me was the non-Stradivarius-copy features of the fiddle: the slightly larger f-holes, and, above all, the fact that there's only one string! Was this just an error on the part of the props department, or a subcontinental adaption? A few quick searches turned up references to a one-stringed Indian viol called a riti, so perhaps it's that. Though I think in India classical music, the violin tends to be held in a pretty different posture. So who knows? Maybe you!

In any case, I was reminded of the 19th-century Italian virtuoso Niccolò Paganini:

In performance Paganini enjoyed playing tricks, like tuning one of his strings a semitone high, or playing the majority of a piece on one string after breaking the other three.